LUXURY RETAIL / E-COMMERCE & PRODUCT PHOTOGRAPHY
From product imagery
to online sales.
For Ghosn Aloud, I built and managed the online sales operation, bringing together the website, product presentation, product photography, international sales and shipping.
The work connected my creative background with responsibility for a commercial channel: presenting the products and managing the operation through to delivery.
Scope: E-commerce setup and management · Product photography · Online sales · International shipping
QAR 20,000+
Monthly online sales reached within the first few months.
End-to-end ownership
Responsibility spanning the online store, product presentation, sales and shipping.
01 / THE OPPORTUNITY
Extend an established retail business online.
Ghosn Aloud was an established luxury retail business serving the Qatari market. My work added an online sales channel alongside its physical retail operation, including the ability to manage international orders.
The responsibility extended beyond creating a website. I managed the online operation itself, connecting the storefront with the practical requirements of selling and shipping products.
02 / THE WORK
Connect presentation with the sales operation.
Build the storefront
I built the website and managed the online store, bringing the product range into a digital sales environment.
Photograph the products
I also produced product photography for Ghosn Aloud, adding hands-on visual production to my work on the business’s online presence.
Manage online sales
I took responsibility for the online sales operation, bringing commercial execution together with website and product-presentation work.
Coordinate international shipping
My remit included international sales and shipping, extending the work from the digital storefront through to fulfilment.
03 / PRODUCT PHOTOGRAPHY
Creative work within a commercial remit.
Product photography was part of my contribution to Ghosn Aloud. It brought the craft of image-making into the same scope of work as the website and online sales operation.
Selected product photographs from my work for Ghosn Aloud.
Explore my product-photography portfolio →
04 / THE RESULT
A new source of online revenue.
Within the first few months, the online operation was generating more than QAR 20,000 in monthly sales. This added a digital revenue channel alongside the existing physical store.
The project demonstrates the breadth of my contribution: building the website, producing product imagery and managing online sales and shipping as connected parts of the same operation.